You link to my site and I will link to yours?
Scratch my back and I’ll scratch yours is the basic premise of link exchange—in theory. The reality is that we receive many requests. Determining whether another site is appropriate or follows through with reciprocation can be time consuming. Listening to this helpful podcast streamlines approval process of guest-post submissions or link requests. Guest authors are expected to link socially and respond to reader comments. We offer several options for link promotion and article publication here: Third-Party Advertising.