Pinterest Updates

What have you Pinned lately?

By Kevin RR Williams

SOCIAL MEDIA You might think of Pinterest as a crowd-source, image-based search engine. With the added benefit of collaborative categories. It has its own powerful search engine but does not compete with Google. In fact, Pinterest content is searchable with Google or Bing. Essentially, Pinterest is a visual bookmarking site. It displays a representative image, optional (though recommended) description, and optional (though recommended) link to the source. Use it to promote links to your own website, to shop for products, to gather research for a project, or follow the works of your favorite artists.

With 150 million users, Pinterest is gaining momentum among image-based social media platforms. Refinements, new features, and changes happen at a record-breaking pace. Here are a few highlights.

Pinterest Lens (beta) adds a visual discovery camera icon next to the search field in the mobile app. Aim the viewfinder circle at a room, person, or object and tap. Pinterest quickly labels multiple elements and displays related Pins. Aiming it at a spicerack displayed Pins with spices (differing from the ones sampled). Lens also reads QR codes without tapping, displaying associated pins or websites.

No longer Like Pinterest. The Like button is being retired. Any Pins you may have Liked are being moved to a new secret board called “Your Pinterest Likes.” You can move such Pins to your other boards if you want to.

Tried and True. You may find the new Tried button more useful than the retired Like button. Viewable by you and your audiences, it displays a happy/sad face, room for a comment and an optional photo. So if you follow a recipe to the letter and it turns out a disaster, you can document the experience. Some users may use the Tried button like a Like button. For example, I see some people have Tried a piece of artwork. (This might mean that they have either tried the technique, purchased works from the artists, visited the place illustrated, done something figures are doing in the artwork, or they simply like the picture.) The Tried button seems most appropriate for recipes, clothing, furniture, technology, how-to tutorials, or DIY projects.

Drag and Drop. Apparently Pinterest figured out how annoying it is to have the browser interface stall when you drag a file across the window. Drag-and-drop pinning is gone. Thank you.

Your Pin stats is a new way to count activity. Pinterest has experimented with several methods in the past. Initially, the count in the lower right corner of the Pin displayed how many times others shared the pin you posted. (This may have disappointed users seeing very few repins.) Later, a change reflected the branching number of times anyone shared the same pin. (The number often soared, even though very few may have come from the original Pin.)

Currently, the count reflects all activity, including close-up views, clicks, and repins. These stats are only visible to the original pinner within 36 hours. The comprehensive activity count is similar to pay-per-click advertising summaries. Visitors see the aggregated number of times the Pin appeared on Pinterest with the same linked source. The number you see with the primary thumbnail image differs from your visitors. You might see 0 where others see 180.

These are few of many improvements made since the beginning of Pinterest. Though excited about new rollouts, my new follower pace has declined over the past month or so. It is stalling below the 15K threshold. Average monthly viewers reached with Pins originated by ClinicalPosters dropped below 2M. During implementation of these new features, Pinterest had spurts of sluggish performance and pinning anomalies. Now that things are stable, we will see what the future holds for this popular social media platform. How do you like the new Pin statistics?

This 625-word article passes with favorable readability by the Hemingway Editor.

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Tags: analytics, bookmarking, photography, social network, statistics